01The journey starts at school
The school is the center of the ForGood network and the destination of every contribution.

Always wearing the official ForGood bandana and explorer backpack, he carries one clear mission across Miami Beach: connect schools, local businesses and families so the whole community grows stronger.
Why he exists
Schools and PTAs participate at no cost. They never pay.
Local merchants gain visibility and a meaningful connection with nearby families.
The ForGood journey
Follow the ambassador from the school to the storefront, through a local purchase, and into the wider civic community.
01The school is the center of the ForGood network and the destination of every contribution.
02Inside the school, he represents the students, families and educators the program exists to support.
03He invites every kind of neighborhood business to join the network around a participating school.
04A local purchase supports a neighborhood business and helps generate funding for its partner school.
05At City Hall, he symbolizes a model that strengthens schools and keeps local commerce moving.
06At community events, families, schools and merchants meet around one shared local impact.
Join the network
Schools join free. Businesses join the local network. Together, every purchase can create opportunity for students.